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Jodie’s Corner
Every place has a history, a story to tell, and 7 Mile Fair is no exception. A living legacy,
its roots are as American as apple pie. When founder Charles Niles made his dream come
true in the spring of 196 i , he had no idea that he was creating so much more than just a
flea market. Built on a foundation of simple trust and a hearly handshake, the farmland
thatT Mile Fair still occupies was the first place in its vicinity where people could come
to exchange unused or unwanted goods. It was designed with the vision that the average
person would have a place to sell items from their homes, and also provide an
opportunity for the aspiring entrepreneur to start his/her own business. Since opening its
doors in April of 1961, 7 Mile Fair has grown to become the largest indoor/outdoor flea
market in the state of Wisconsin, and perhaps the entire Midwest region.
7 Mile Fair is a labor of love, and manifested only after years of trials and tribulations.
Charles, known to most as "Chuck," had an entrepreneurial spirit that kept him moving
from one idea to the next, always seeking something that was not only financially sound,
but also fulfilling. A hard worker hailing from Michigan, Chuck found hirnself in
Wisconsin in his twenties, where he met and married Eleanor, with whom he spent the
rest of his life. Not long into their marriage, they were blessed with five children. Chuck
did whatever it took to support his family, all the while never losing his persistence in
pursuing a dream.
He and Eleanor experienced some lean times during these early years, as Chuck tried one
idea after another. So, when he saw a "for rent" sign at a local grocery store in
Milwaukee near their home, he decided to go on another venture. He eventually bought
the store, and Eleanor helped out at the store doing whatever was needed, also making
sure the kids were well taken care of, a job in and of itself. They worked well together as
a team, both focused and determined to do well by their family. But when supermarkets
started to become more popular, their "mom and pop" grocery store suffered, and it was
time, yet again, to seek something elsewhere.
Having been in the heating and air conditioning business for a while (at one time Chuck
ran what was then Niles Heating & Air Conditioning), Chuck started to notice things in
people's attics and basements, and thought, "what if there were a place where they could
swap?" Thus, the dream of 7 Mile Fair was born.
While maintaining long hours at the grocery store, Chuck managed to find time to go out
hunting for land, primarily between Milwaukee and Chicago, hoping to find the very
place to get this new idea going. He finally found it, in the town of Raymond, in 1961.
Now it was mostly up to Eleanor to run the grocery store while Chuck spent weekends
out at the Fair, getting things going. Word quickly spread, and not long after its debut, a
community of family and camaraderie was immediately created amongst the vendors, the
employees, the visitors, and of course, the Niles family, who continue to carry on the
dream of Charles since his passing in 1980.
7 Mile Fair became a friendly meeting place, a "weekend escape." Early bird "regulars"
showed up to hear the sound of the rooster crowing and see the sun rise over the grounds,
searching for the freshest produce, prettiest flowers and best deals. Vendors met over
coffee to chat, and visitors enjoyed walking the midway and saying hello to friends while
spending quality time with family and shopping for one-of-a-kind items. 7 Mile Fair
brings to light the old adage "one man's junk is another man's treasure," as people
bargain hunt for unique items, such as collectibles and antiques, and lose themselves in
the day as they wander along, never knowing what treasure they may stumble upon
For a while, Eleanor continued to handle the grocery store and come out to join Chuck on
the weekends at the Fair. But eventually, it got to be too much, and they decided it was
time to let the grocery store go. Chuck had finally found what "clicked," according to
Eleanor. "And that was it." So, Chuck and Eleanor made 7 Mile Fair their life. As with
any new business, things take time. So, while the Fair was building up its reputation and
gaining exposure, Chuck still took on extra jobs, while Grandma minded the kids. He
even sold cookies and had a route in Northern Wisconsin, having to leave his family for
nights at a time. "But we needed the money if we were going to make something of it"
says Eleanor.
Eventually, the commute to the Fair at 5 am all the way from the city of Milwaukee got
to be a bit tiring, so the Niles family moved out to the country, and made their home in
the town of Rayrnond. While Chuck worked hard at the Fair, so did Eleanor. Amazingly,
she still was able to make quality time for her children. She recalls making special trips
home to bring lunch to her eldest son, Scott, before heading quickly back to the Fair
again. Her eldest daughter, Wendy, was still attending high school in Milwaukee, and her
middle child, Cindy, had the job of babysitting the youngest, Kurt. Jeff, the second eldest
son, soon worked alongside Scott with their Dad, learning the in's and out's of the
business. "Some day you're gonna run this place," Chuck would say to them.
With hard work came a lot of great memories. When asked what Chuck enjoyed most in
life, Eleanor said, "His fun was the Fair until the day he died. He'd be up at 5 am every
day, have his coffee and his cigarette and head out, eager to get to out and on his way."
Many Sunday nights were spent enjoying drinks and dancing after hours, as the Fair
became like a large family. New Year's Eve parties and other get-togethers were very
popular, bringing many people together.
Once the Fair really got going, Chuck had to start hiring neighborhood kids for extra
help. Eleanor had carried enough heavy coffeepots from one end of the midway to the
other! And while she managed the money, Chuck spent it- on investments. Always
thinking ahead, that was Chuck. "He just did what he wanted," says Eleanor. "He made
things happen." It's evident that his focused and confident attitude led him to his success,
but not without the support of his wife.
7 Mile Fair has far surpassed anything Chuck could have imagined, and is running strong
today. Stay tuned for next month's continuing story of how 7 Mile Fair came to be what
it is today.
At 7 Mile Fair you'll
find something for everyone.